Robert Morcos Interviewed on The Restless Ones, a T-Mobile for Business Podcast

Robert Morcos, Founder and CEO of Social Mobile, was recently interviewed on The Restless Ones, an original podcast from T-Mobile for Business and iHeartRadio.

Host Jonathan Strickland connects with the world’s most unconventional thinkers, the leaders at the intersection of technology and business, to understand how they continue to thrive in a world of complex organizations and lightning-fast technology.

Full transcript

[00:00:03.610] – Robert Morcos

Workforces are being mobilized now and it’s clear that everyone needs a secure connected device, whether a vaccine administration machine, remote patient monitoring, where they set up your house, or electronic visitor verification where someone comes to your home. A lot of it could have been driven by the pandemic and the necessity to build up this infrastructure. But I think it’s just clear now that healthcare is mass adopting all types of enterprise mobility solutions, as homes need to be turned into hospitals now.

[00:00:34.730] – Jonathan Strickland

Welcome to The Restless Ones. I’m Jonathan Strickland. As you may know, I’ve spent the last 15 years covering technology and learning how it works, demystifying everything from massive parallel processing to advanced robotics and everything in between. Yet it’s the conversations with some of the most forward thinking leaders, those at the intersection of technology and business, that fascinate me the most.

[00:01:02.450] – Jonathan Strickland

When an organization needs mobile solutions, there are a couple of basic options. One is to adopt an existing technology and try your best to incorporate its capabilities into your business. The other is to adopt a custom solution designed to meet your specific business needs. Robert Morcos and Social Mobile specializes in that second option. Robert and his team built Social Mobile up from a humble startup out of a garage into a Google Mobile Services partner that creates solutions for companies in all industries.

[00:01:40.620] – Jonathan Strickland

Social Mobile creates end to end solutions for its customers, which requires the team to be nimble and up to speed on the latest in mobile technologies. Robert sat down with me to talk about the challenges businesses face when creating mobile solutions, how big issues like the semiconductor chip shortage will require even bigger solutions, and how 5G is going to create transformative change.

[00:02:07.230] – Jonathan Strickland

Robert, I want to welcome you to our show. Welcome to The Restless Ones.

[00:02:12.100] – Robert Morcos

Thank you very much. Thanks for having me, man. I appreciate it. I’m excited for the chat today.

[00:02:16.010] – Jonathan Strickland

Yeah, I’m excited too. We’re going to have a lot to talk about, but before we get into all the tech side of things and the business side of things, I want to know a little bit more about you, because unlike a lot of the guests I talked to, you’re someone who got professionally involved in the telecommunications industry very early on in your life. So what drew you into a career in tech?

[00:02:40.760] – Robert Morcos

We grew up without much as a family, the oldest of five siblings, and when I was 15 years old, I wanted to make some money. I realized really quickly that a good way to do that was trading mobile phones. When I was 15, the year was about 2000 and mobile devices were just becoming adopted to the masses in America. So think like the old school Nokia that everyone says is unbreakable, or the Motorola StarTAC or the Vader and things like that. So I started buying all the used ones and there wasn’t really a secondary market like repair do these things. One of my friends fathers had a lucrative business refurbishing them and selling them into Latin America. So I realized really quickly, I can sell them through him. He did this for all the large telecom companies at the time. So I started there. I quickly moved to pawn shops, started buying them from pawn shops, selling them out of pawn shops. Throughout that process, I realized I can get half the money of a device if it was broken. So I started buying up the parts, figuring out how to reverse engineer them and selling them for double the money.

[00:03:41.970] – Jonathan Strickland

Well, that’s incredible hustle.

[00:03:44.510] – Robert Morcos

Yeah. From there it kind of just spiraled, kept gravitating a little deeper. After college, I was like, I think I’ll go back into mobility. I know everything about it, obviously, right? And then as the business progressed, I realized I knew closer to nothing than everything.

[00:03:59.500] – Jonathan Strickland

Well, I want to talk about Social Mobile because the part of the story that blows my mind is the fact that you were able to do it without the use of outside capital, which is such a rare thing for us to hear. So can you tell us the origin story of that and how you manage to establish the company, not just form it, but see it actually grow and profit?

[00:04:21.390] – Robert Morcos

Absolutely. It helps to have people in from the beginning that actually care, because otherwise it just doesn’t work. You can imagine the ups and downs of this business. We founded it originally out of a friend’s garage. Not even out of my own garage. We didn’t have a garage. So out of a friend’s garage. The business model is really interesting. We build today customized solutions for clients, and clients that don’t want something off-a-shelf. We sit down, we talk to them, we understand the business, they are bought in, they hand over the money necessary for the development and the engineering and the design and all those good things. Right. And then we go from there. So obviously the other way where people tend to just develop stuff and hope someone buys it. That’s a very tough business and it’s very tough to compete with the large clients.

[00:05:06.920] – Jonathan Strickland

Right. Well, what lessons did you learn early on? What sort of things were revealed to you as you were established pushing this business?

[00:05:16.850] – Robert Morcos

Man, how much time do you have today? We’ve learned a lot. I think we learned early on that we really didn’t know the landscape by any means the way we thought we were. Right. It’s separated. It’s dominated by key players. We found out quickly a lot of those key players will potentially subsidize markets and make it even more difficult. I can give you some crazy stories and lessons learned as part of the process.

[00:05:40.230] – Robert Morcos

I can give you one, actually, a funny story. Our first project, we built mobile devices under our Social Mobile brand, and we were happy. This was, again, my younger brother and I at the time, the other co-founder, him and I, started the business. And between the two of us, we bring in these 5,000 devices and we sold them relatively quickly. I think it was just literally less than a week. And we made a profit. And we were, like, very excited about it. We were like, oh, man, this is easier than we thought. We can do this all day. We get a call from one person that was like, hey, the phone doesn’t dial 911. I put them on hold. I said, Freddy, can you please check and see if any of the other ones dial? He comes back and says they don’t. We immediately had a heart attack. I think you don’t have to be a mobile expert. I think you and I can agree phones need to dial 911. Right? It’s like an FCC mandate. But it’s a mistake we made. So we immediately had to buy back all those devices and we learned really quickly that this whole business was going to be one step forward, two steps back. So that’s one of the funny stories early on.

[00:06:40.040] – Robert Morcos

But I think the most important lesson that we’ve learned as part of everything else is you got to think outside the box as it relates to what businesses need and come up with more complex solutions, as opposed to just like some piece of hardware that they’re looking for. We like to think through what do they want long term, how do we solve tomorrow’s problem as opposed to just today.

[00:06:58.970] – Jonathan Strickland

And that’s absolutely key, right? Being able to identify what it is your customer wants to do versus any given piece of hardware. I have seen this myself many times where someone thinks they know what they want in the form of a specific product, but it turns out that product isn’t going to do what the customer needs to have done. And to have that partner to come in and be able to identify what the goals are and say, this is the technology you need to achieve that goal. Let’s not get distracted by the bells and whistles of stuff that ultimately isn’t going to add value to your business. So that’s kind of where Social Mobile steps in and helps to guide, correct?

[00:07:42.790] – Robert Morcos

Yeah, correct. Now, we’re known within the industry as a group that’s going to sit down with you and kind of help you build something that’s long-term available to scale your business. Today, we’re one of Google’s key partners for private label projects, and there’s about 100 organizations out there that have the same Google GMS license that we have. For anyone that doesn’t understand the simple way to paint that, it’s a pretty powerful license. If you think back to when Trump was in office and he wanted to kind of shut down Huawei’s growth, he made Google remove their license so they couldn’t build certified secure Android products. And that’s one we have.

[00:08:18.090] – Robert Morcos

So we’re one of the partners now that focus on using that license to build customized solutions for enterprise. Again, it’s not something off-the-shelf that just exists today that we want you to take and be happy with. It’s… where do you want to go today? Where do we need to go tomorrow? How do we make it future proof? We don’t want to do the exercise twice… we like to say. So just tell us what you need now, because it’s a complex process.

[00:08:39.490] – Jonathan Strickland

I think that’s also key because we know how quickly technology advances the iteration on technology, whether it’s the capabilities of processors or the capabilities of networks. And we’ve seen, obviously, the evolution of the cell phone into the smartphone and how that has had a huge disruptive impact on various businesses. Another aspect of tech that we’ve seen really skyrocket over the last decade is the Internet of Things. It feels like everything has an IoT component to it. So what have your observations been as to the evolution and growth of the Internet of Things since you got into the mobile world.

[00:09:23.090] – Robert Morcos

Yeah, I think over the last ten years, everything has essentially become connected. I’ve seen connected toothbrushes, connected shoes, right? Wearables. When I was a kid, I never imagined that a car would park itself or let you know on the dashboard that this light is going to turn green in 30 seconds. It’s impressive. There’s a lot of companies doing a lot of cool things, and it’s all done by connected devices. And I think you’ll continue to see just about everything be connected. The cost to make some of these products is so low and the data is so valuable that comes out of it that arguably the ROI. It’s almost immediate for certain organizations.

[00:10:02.170] – Jonathan Strickland

Right. And we’re even seeing lots of companies are investing in IoT technology on the manufacturing side where it’s improving efficiencies and it’s transforming the way that they do business. They start to learn things about their processes that they didn’t know before. Right? I see this mobile revolution, really, continuing and completely redefining everything we do. You mentioned earlier about how we’ve seen the cellular evolution happen as well from Edge, 2G, 3G, all the way up to LTE and now 5G. How is the emergence of 5G affecting your work?

[00:10:40.940] – Robert Morcos

Yeah, so obviously increased demand, right? Everyone wants 5G now. Telecom carriers just invested a lot of money to build up these infrastructures. They want people on there, they want to provide them new, faster, more connected devices. One of the issues is currently there aren’t any really 5G entry-level options due to the costs associated with the overall technology. For comparison, you can build a low-cost LTE mobile device for fifty bucks. Right? And unfortunately, you can’t really get 5G devices now at that price. But as you can imagine, organizations that are spending hundreds or thousand dollars – it’s not really an issue. 5G – they’re able to adopt it now. The telecom carriers, they subsidize some of these things. You’ve all seen free device with your service and eventually (not anytime soon) as they start to close down the 4G LTE network, they’ll start finding ways to move you over with a free device as well. But just like anything else, those prices will come down with mass adoption. It’s going to take a minute for sure. And then where are we seeing it? So we have access and we work with a few of the telecom companies today.

[00:11:48.400] – Robert Morcos

And what we’ve seen is the ability for some of the organizations that you talk about improving efficiencies, building out private networks for their own use. So private LTE in manufacturing facilities like that. So if you think about it, you get to build your own network in your own facility that you can control. This isn’t something you or I would do, but for large organizations, it makes so much sense.

[00:12:10.450] – Jonathan Strickland

Yeah, absolutely. Because if you’re using high-frequency 5G technology, then you’ve got the capability of having fiber-like connectivity, but you’re not tethered by cables. That opens up the opportunity to incorporate that connectivity in areas where previously it would have been difficult or maybe even impossible to do. And the fact that you’re talking about low latency and high throughput, I mean, there’s so many different potential benefits. I imagine that that’s going to be a huge part of your work going forward too, is helping companies to see where there are the benefits for this kind of technology?

[00:12:51.050] – Robert Morcos

Yeah, absolutely. For some organizations, it’s not just about capturing the data, it’s about how quick and every millisecond counts. For others, it’s not a big deal today. And if they get it in 1 second versus milliseconds, they’re fine with it. I also feel that for all those organizations that do refreshes in certain cycles – every few years they deploy something new and they pull something out to run their business. By that time, the mass adoption of 5G will be there and they’ll be deploying 5G. It won’t make sense to deploy LTE devices moving forward.

[00:13:58.450] – Jonathan Strickland

I’m curious to learn more about your actual approach with your customers. Are there any examples of solutions that Social Mobile has worked on that you can share with us?

[00:14:09.500] – Robert Morcos

We like to stay in the background. We’re the guy behind the guy, behind the guy… a couple of guys, right? We sit down with the organization to try to figure out what are you looking to solve? How many different markets are you going into? Because as you can imagine, if you think about it today, if there’s a mobile device for a specific telecom carrier, what works for that telecom carrier, it might not work in another part of the country. So we want to figure out where you’re going and what you’re looking to do at a price point. Do you really need the world’s greatest camera on there? Or can we save you $60 in providing a different solution? How are you going to get these repaired if they break? Because things break. How are you going to do the support? How are you going to deploy them? How are you going to put them into a location? Does the marketing collateral need to be simple because it’s going to a specific place? Does it have to be easy? And then we come back and then we provide them a proposal to build an entire deployment around what they want.

[00:15:00.960] – Robert Morcos

It touches on every aspect of what we’ve just named, and it’s very comprehensive. In the past few years, we’ve done really well in healthcare, education, defense, hospitality. These solutions are needed regardless of the business or if it’s a large enterprise, there’s some aspect of a deployment out there that’s just been kind of put together with things off the shelf, and it works. But there’s absolutely a better way. And our job is to come to you and prove to you that there’s a much better and more scalable solution.

[00:15:29.910] – Robert Morcos

One of the things organizations don’t understand is that because it’s one of those “this is how we’ve always done it” is if you think about any of the major smartphones that are consumer-based… in twelve months there’s a new version. Around Christmas time or whatever there’s the newer version. So imagine running your business… first it takes time to validate that it’s going to do the job. So that may take some time. And then you put it out to commerce. Then you have a business to run. So year two, there’s a new version of that device. You can’t get the first version.

[00:16:00.020] – Robert Morcos

So our job is to put something out where you can continue deploying and scaling your business for three to five years, and you don’t have to worry about the consumer aspect. By the way, everything we’re suggesting cost them less money than they’re paying today.

[00:16:12.910] – Jonathan Strickland

And so instead of having to figure out how you can do what you need to do on a piece of technology that exists, they’re working with you where they can get a piece of technology that does what they need it to do right off the bat. And it’s a customized solution, not something where they have to fit their process to meet whatever the limitations are of that particular consumer hardware. And to your point about coming to terms about things like maintenance and repair, obviously there are certain companies out there that have a reputation for making it, let’s say, challenging to repair and maintain certain pieces of hardware without going through extremely specific channels and being able to have that solution built-in as well. Where you have that, confirmed, here’s how we’re going to treat issues where you need repairs made or maintenance. I think that’s absolutely key because obviously the companies that are making this technology want to encourage you to buy the new one, preferably every year, if you can do it.

[00:17:16.450] – Robert Morcos

Yeah, that’s pretty spot on. Just to be clear, I think the pandemic now with what’s happened and the supply chain uncertainty, the larger organizations, the bigger the size, realize that they want more direct visibility and guarantees. It’s unfortunate, but a lot of the larger organizations… they don’t sell direct regardless of the size of the client in most cases. And there’s no really service level agreements. And if there are, those are more “great, ship it back, we’ll take care of it”. And our clients need to be online all the time. Think about if a kiosk stops in a hospital, we need to get that thing back online tomorrow if not today.

[00:17:57.130] – Jonathan Strickland

Well, are you seeing any industries that are perhaps moving to adopt smart device solutions at a faster pace than others? Or is it more like an individual size organization regardless of industry?

[00:18:10.090] – Robert Morcos

I think right now there’s two that are adopting at a higher pace than everyone else. Food and beverage. The pandemic has really pushed that whole space. If you go into any fast casual place right now, you’ll notice there’s kiosks instead of going up to a register. There’s people in drive thrus with mobile devices to improve the efficiencies, capture the data, get the food ready quicker. Pre-order. Obviously there’s online ordering. There’s food-on-demand delivery. And that’s all being done by some aspect of a smart solution.

[00:18:39.050] – Robert Morcos

The other one, which is really large in size, is healthcare. Workforces are being mobilized now and it’s clear that everyone needs a secure connected device, whether a vaccine administration machine, whether remote patient monitoring where they set up in your house, electronic visitor verification where someone comes to your home – a lot of it could have been driven by the pandemic and the necessity to build up this infrastructure. But I think it’s just clear now that healthcare is mass adopting all types of enterprise mobility solutions.

[00:19:10.840] – Jonathan Strickland

And to your point, I mean, the pandemic really drove home the old saying that necessity is the mother of invention. As we saw everyone come to grips with what it means to continue to do business in the world where in many cases you had essentially quarantine orders in place. You saw so much rapid innovation of technologies that have existed for a while, but perhaps had not been put to best use until recently. I imagine that has to be a big driver for your business as well as developing these solutions for companies that have found themselves needing to adopt a different, more nimble, more remote approach to doing the businesses they do.

[00:19:55.570] – Robert Morcos

Yeah, as I mentioned, the healthcare, the different groups for electronic physical verification that need devices to be able to operationalize these workforces, that’s actually grown for us significantly prior to the pandemic, but more so during the pandemic as homes need to be turned into like hospitals now.

[00:20:11.840] – Jonathan Strickland

What role do you see smart devices playing when it comes to things like managing supply chain? We have seen so many bottlenecks in supply chain as a result of the pandemic and then the semiconductor shortage. There are obviously multiple factors that are exacerbating this and there are industries that are in real pain right now as a result of that. What role can smart devices play in helping right the supply chain tower as it’s leaning over right now?

[00:20:41.170] – Robert Morcos

Yeah, to say the global supply chain has been tested the last few years is an understatement. The constraints of what was happening put such a giant focus on the interconnected industries and what needs to be done. In the past, one that we’ve seen that’s actually pretty cool is sensors that go inside a container being shipped. Think about drugs. They have to be kept at a certain temperature, and if it ever reaches below a certain temperature you obviously know those drugs are no longer good. It will report that temperature back and once it reports it back, it almost automatically files an insurance claim for that. So imagine the efficiency in something like that. But I think you’ll continue to see companies popping up that have innovative solutions that they’ll be bringing to market, especially now with all the opportunity there. And I think that the larger organizations for this data are willing to pay for any innovation in any way you can help them save any percent or solve, and get visibility into any additional aspects of the supply chain they don’t have today.

[00:21:44.080] – Jonathan Strickland

Well, I’ve also seen that you’ve kind of chimed in on the conversation in the United States, in particular, an attempt to move more semiconductor production and manufacturing over here in order to help alleviate issues with supply chain. What do you think is the biggest challenge? Do you think that the biggest challenges are things like engineering technical solutions, or affecting political change that enables that to even happen in the first place?

[00:22:13.450] – Robert Morcos

So I think everyone’s going to agree with me on this, that it’s absolutely certain that it’s political change. There are smart people doing really cool stuff every day. That’s not going to stop. The political change is what needs to happen. If you think about the Chips for America, there is bipartisan agreement. It still took them years to solve for that. Today, one of the issues that’s not really covered is the downstream suppliers. Certainly a car company can take a chip that’s made locally and stick those chips into the car. They have the full supply chain for that and that’s fine. Big win for them. But if you think about all the other products that require chips, that downstream supply chain doesn’t exist. So there are, give or take, 300 components in a mobile device. It’s fantastic that we’ve got one of them back, a critical one. So I don’t want to understate that. Very critical one. The rest can be done, but that aspect needs to be looked at and built out. If you look at any of the other countries that are successful in this, there’s some aspect of government cooperation. There are countries like Brazil, there are countries like India, where if you want to import something in, there’s massive taxes, right up to 100%, which force you to have to build up the local economy to be able to provide the downstream supply chain.

[00:23:30.700] – Jonathan Strickland

Right. Because otherwise, to your point, you could have a market where, yes, you’re producing the chips, but you still have to ship those chips somewhere else so that they could be incorporated into, say, a circuit board and then shipped elsewhere so it can be packaged before it’s shipped back over to the United States. And you really haven’t solved anything.

[00:23:51.250] – Robert Morcos

Yeah. Speaking bluntly, I don’t know what anyone is thinking. This is a massive problem. I do feel that they can build up the downstream supply chain within the time they’re going to need to build up the semiconductors, which is years. I think it can be done, absolutely. But it doesn’t even seem to be on anyone’s radar.

[00:24:07.400] – Jonathan Strickland

Yes, I think it’s because whenever we start talking about things like supply chain, it quickly becomes clear that these are very very large systems that are interdependent upon so many different variables that it starts to get difficult for the average person to kind of wrap their mind around it. So what they do is they identify a very clear pain point, in this case, semiconductors, which obviously also hit the news all the time because of political issues, say, like between Taiwan and China, where that’s first and foremost in everyone’s mind. So they just say, “this thing runs on semiconductors, semiconductors are in short supply, building semiconductors here will help that” without thinking that’s one step in a multi-step process. And it doesn’t address any of the other steps in order to actually get to a point where we’ve solved the big problem. This is one part of a solution.

[00:25:03.250] – Robert Morcos

Yeah. So a lot of the downstream stuff can be solved relatively quickly. And again, semiconductors hands down the most critical one, but there are other really important ones. LCDs. Batteries is another one. These are not simple things to build up a domestic supply chain for and absolutely need additional help.

[00:25:21.950] – Jonathan Strickland

Well, something else I wanted to ask you about. Is there something like a specific use case where your company came in and helped a client where you can maybe speak to general terms about how you saw a really transformative result?

[00:25:37.510] – Robert Morcos

Yeah, so there’s a couple of them that make me proud to have been a part of. I think everyone at this point is familiar with vaccines, and one of our clients is a vaccine administration company, and they needed a first ever type device, and that had to have a built-in scanner so that they can properly deploy these vaccines. And we ended up building one for them during the pandemic. There’s a good amount of them out there now, and we’re very proud that we were able to do that during that time. Another example is with one of our clients, DoorDash, and we were able to provide them a more scalable solution that can grow their business during the pandemic. Think about if you place an order and how it gets into a restaurant. There’s a whole solution that goes on behind the scenes. So we were able to build them a customized solution.

[00:26:23.970] – Jonathan Strickland

I can’t even imagine what it must feel like to be part of a team that builds a first-ever something. In this case, the scanning technology for the vaccine administrator. That has to be an incredible sense of accomplishment. To say the thing they needed did not exist until we made it. That’s got to be just an incredible feeling.

[00:26:45.150] – Robert Morcos

Yeah. That group went to Google. Google introduced them to us. When I say it didn’t exist, the machine itself didn’t exist. Also, it had never been Google certified. So Google certification we could talk about is really critical. You want a secure platform. Something that you’re not going to get viruses with. And as part of that, it was the first ever Google certified type device as well that had never been done.

[00:27:07.970] – Jonathan Strickland

And to your point where security issues are top of mind as well. So I imagine that that’s a really top-line concern for your company is making certain that the solutions you create are at these certified levels of security and reliability.

[00:27:26.410] – Robert Morcos

Yeah, absolutely. I’ll first start by saying I’m not the mobile security expert for our business. We do have two of them, though, our Chief Product Officer, Jason, and our CTO, Mike, and they’ve taught me pretty well, so I can discuss on the security side. But at a high level, we build everything Google certified from the ground up, meaning it’s the same exact security you would expect with any of the other major brands. And I think that’s also one of the most misunderstood technologies out there. To the average guy walking down the street, I don’t think they understand how many bad actors are out there looking to get your data, looking to get in, and how Google not only combats that, but then holds the entire ecosystem accountable. If you think about it, you just get all these continuous updates in the Play Store, right? They say, hey, you have an update, you have an update, you have an update. And no one really understands what’s happening behind that. So there are organizations out there that build these devices and try to convince organizations that you don’t need that, and they’ll secure it. But if you think about it,Google’s aggregating the security vulnerabilities based on billions of user’s feedback, and there’s no cost to it.

[00:28:28.190] – Robert Morcos

I think I’d rather allow them to do it than pay some other organization a premium. And you’re right, we’ve seen a lot of organizations start off in that route because they’ve somehow duped some IT guy to get in the door, and they end up with some massive vulnerability, and they end up doing full circle and coming back to us. Google certification is a barrier to entry. All large organizations will not let you on the property if you don’t have a basic Google certification on a product. So our goal is to build those custom Google solutions for clients. Our CTO, Mike, oversaw security when he was at Google, and he came in to be our CTO. And he takes this stuff very seriously. He’s really instilled that fear in us, because, again, we have the ISO certifications required to handle data, but there’s always tests and there’s always penetration tests to see if we can get through. He scared all of us straight with some of the stuff he’s seen from the other side to make sure we’re doing all the right things.

[00:29:21.960] – Jonathan Strickland

Excellent. It’s a good fear to have.

[00:29:25.870] – Jonathan Strickland

Before I let Robert go, I had to ask him one more thing. What is the best piece of advice a mentor has given you?

[00:29:37.790] – Robert Morcos

I would say the best piece of advice is build a team as fast as you can of like minded people. You can’t do anything alone. It’s just not possible, right? There’s not enough hours in the day. I think our organization is proof of that. Today we’re built up with a lot of people I’ve known since childhood. I’ve got two sisters in the company. I’ve got my brother in the company. My mom works here. There’s two people I’ve known since I was twelve here. There’s another guy we’ve known since we’re five. And they all came in early-on and have been kind of same focus. It was being able to build a solid team you can trust. I think that’s a massive advantage to be surrounded by a group that cares. That isn’t just necessarily motivated by money day one. That’s looking for the bigger picture. We’re a tight-knit group. Everyone’s been pivotal to getting the business to where it is. So build the team, build it as quick as you can, and make sure you can trust the people.

[00:30:30.230] – Jonathan Strickland

Robert, thank you so much for taking the time to come and talk with us. Thank you for being part of the podcast.

[00:30:37.310] – Robert Morcos

Thank you guys so much for having me. I really appreciate it.

[00:30:45.150] – Jonathan Strickland

I’m really impressed with Social Mobile and what Robert Morcos and his company have achieved, and I admire the company’s approach to identifying the right solution for clients rather than just throwing tech for tech’s sake at the problem. As the pandemic taught us, it’s important to be agile and adaptable, and mobile technology is playing an increasingly important role in that. I’m eager to see where Social Mobile goes in the future. I suspect we’re going to see rapid adoption of 5G solutions soon as companies start asking questions about how they can leverage connectivity to do business more efficiently, more cost effectively, and with the benefit of data analysis on an unprecedented scale.