Get to know Social Mobile.
Jam-packed with experts across the enterprise mobility sector, this is who we are and what we do.
WE’RE SOCIAL MOBILE.
Social Mobile® is a mobility solutions provider, offering services critical to organizations looking to bring to market innovative mobile products. We design, engineer, and manufacture turnkey solutions that enable our clients to bring smart devices to market quickly and efficiently, while also deploying and supporting these large-scale fleets of hundreds of thousands of devices.
We are a key Play Protect certified (previously known as GMS) partner, leveraging the Android operating system to pioneer new products and solutions. We supercharge the power and flexibility of the Android OS, creating solutions dedicated to the unique and challenging environments in which our clients operate. Through our work as an OEM, managed service provider, and consultancy, we have become the industry’s best aggregator of resources, helping clients control their own supply-chain.
Social Mobile’s partnerships throughout the mobility ecosystem help us offer a true end-to-end solution, from concept and design all the way through to device deployment. We have a global presence and have successfully deployed over 11 million smart devices across 23 countries. Founded in 2011, Social Mobile has become the industry leader in custom products, servicing a wide range of industries, from healthcare and retail, to food-on-demand and government to non-profits.
Now celebrating 11 years in business.
OUR LEADERSHIP TEAM.
Robert MorcosFounder & CEO
Robert Morcos is the Founder & CEO of Social Mobile®, a mobility solutions integrator specializing in designing customizable Play Protect Android-powered smart solutions for enterprise. The global company has presence and/or operations in the US, Europe, and Asia. Since founding the company in 2011, Social Mobile® has successfully deployed over 11 million smart devices globally across the healthcare, retail, hospitality, education, and defense sectors.
Robert has been active in the technology industry since he was fifteen years old. He built Social Mobile with no external capital investment, and to this day it remains a family-owned business. He has been involved in every aspect of the business, including manufacturing, design, development, retail, distribution, and consulting. Through his many industry publications and strategic partnerships with some of the largest tech companies in the world, Robert is consistently recognized as an expert in his field. Currently, he is focused on reshoring technology design and manufacturing to help decrease domestic reliance on an often-turbulent global supply chain.
Robert grew up in Miami and attended Florida State University on an academic scholarship. Robert is active on several Boards of Directors, is a member of the Young Presidents Organization (YPO) Miami Chapter, and in 2020 was named as one of South Florida Business Journal’s 40 under 40. As part of his overall passion for reducing the digital divide, he is always looking for opportunities to provide digital access to disadvantaged communities.
Ed Shulman is the President of Social Mobile. In his role, Ed will be responsible for facilitating operations and focusing the efforts of an exceptionally talented and highly diverse team across three continents to provide Social Mobile clients with an unmatched portfolio of private-label solutions and services.
Ed served over 20 years in the United States Air Force where he ascended through the enlisted ranks to become a senior non-commission officer before receiving his commission from the Academy of Military Science. During that time, Ed served in operational and leadership positions as a Joint Terminal Attack Controller and Air Liaison Officer focused on multi-domain integration of joint forces into dynamic and high-risk scenarios. Ed completed his service as the Assistant Director of a Commanders Inspection Program under the Office of the Inspector General. In that role, he was responsible for developing a culture of regulatory compliance, critical self-assessment, and continuous process improvement for an organization with 11 unique mission areas, across three geographically separate locations, and over 1700 military and civilian employees.
Jai RaoChief Product Officer
Jai Kishan Rao is the Chief Product Officer at Social Mobile, and leads the design, development, and launch of enterprise devices and solutions for the global markets.
Before joining Social Mobile, Jai worked with several multinational OEMs launching world-class products for the global market. He helped expand their product catalogs – both in terms of hardware devices and service platforms – and was instrumental in winning large deals for the organization.
Jai has over 20 years experience managing global teams across U.S., Asia and Europe, and developing high quality products for launch in markets like the U.S. and Asia.
Mike BurrChief Technology Officer
Mike is the Chief Technology Officer at Social Mobile. With his expertise as Android Enterprise Security Specialist, Mike has worked extensively in the security and mobility industry
Prior to joining Social Mobile, Mike most recently spent the past 8 years at Google on the Android Enterprise team as the Global Lead Android Enterprise Security Specialist. Mike has dedicated his career to educating and evangelizing the importance of securing business data, implementing safe application deployment, developing sound mobile policies, and consulting on Android device deployments.
Mike has a degree in Computer Information Systems from Strayer University in Maryland. He is also a credentialed CISSP and GIAC Mobile Device Security Analyst.
Ali WebsterGeneral Counsel
Ali Webster is the General Counsel for Social Mobile. In her role, Ali oversees all legal aspects of the business, including contracts, compliance, and strategic partnerships, helping guide Social Mobile towards its broader goal of becoming the leader of the private label enterprise technology space.
Prior to joining Social Mobile, Ali practiced at Gibson Dunn as a corporate attorney. With her experience representing clients across industries, Ali brings to Social Mobile a wealth of knowledge.
Ali graduated from the University of Virginia School of Law, and currently resides in Los Aneles with her husband, two daughters, and German Shepherds.
Benjamin YogelChief Financial Officer
Benjamin Yogel is the Chief Financial Officer at Social Mobile where he oversees all internal finance and accounting of the Company while managing the Company’s external financing strategies. Ben joined Social Mobile in 2022 after spending over 20 years in the Private Equity and Venture Capital industry. Prior to Social Mobile, Ben was the Managing Partner and founder of MRC Capital Group, a middle market Private Equity group. Ben played an integral role as part of deal teams executing leveraged buyout transactions, portfolio company sales, strategic acquisitions for portfolio companies, leveraged recapitalizations, and going-private transactions. He has also taken interim management positions as CFO and COO of multiple portfolio and advisory clients. Ben has sat on numerous public and private company boards including being Chairman of the Board of Directors of multiple public companies. Ben graduated from the University of Pennsylvania with a Bachelors with honors in Economics and has an MBA with Dean’s list distinction from Columbia Business School.
Sarah MorcosChief People Officer
Sarah is the Chief People Officer at Social Mobile. She manages the culture and talent of the organization and maintains responsibility for company happiness.
As the Chief People Officer, Sarah finds herself involved in nearly every aspect of the Social Mobile business. An integral part of the company since its inception 11 years ago, Sarah has played a critical role in the development and growth of Social Mobile.
Sarah was raised in South Florida and graduated from Florida International University with a B.S. in Psychology.
Robert Morcos – Founder & CEO
Ed Shulman – President
Jai Kishan Rao – Chief Engineering Officer
Mike Burr – Chief Technology Officer
Ali Webster – General Counsel
Benjamin Yogel – Chief Financial Officer
Sarah Morcos – Chief People Officer
WE SIMPLIFY ENTERPRISE.
We make it simple to streamline your sourcing and cut costs. From development and manufacturing, to deployment and management, Social Mobile has all your needs covered. We’ll help you create the right hardware solution to support your business.
OUR VALUES DRIVE OUR SUCCESS.
At Social Mobile, we define our core values with the acronym GRIT. What is GRIT to us? It’s having the courage and tenacity to do what it takes to succeed. That’s what drives each one of us every day we show up to work.
Get Sh*t Done
We think outside the box and act boldly. We are resourceful, efficient, meticulous in execution, and we always follow through.
Refuse to Settle
We challenge our ideas of what’s possible and defy limitations to ensure the long-term success of our partners.
Improve Every Day
We are eager to mobilize innovative new ideas and challenge the status quo. We seek to continuously improve our work products and develop our people.
Team is Everything
We show up for each other with dignity and compassion, and we carry the load
OUR DEVICES ARE EVERYWHERE.
11+ MILLION of our devices are out in the wild today.
OUR ADVISORY BOARD.
Softbank Vision Fund
A leader in the global telecom industry for more than three decades, Javier brings expertise in scaling businesses to his work with the Vision Fund. He was managing director for Motorola Ventures before moving to Brightstar, which he helped expand into 35 new markets. Prior to joining SoftBank, he helped Greensill grow its technology and telecom practice globally.
In his current role as a partner at the SoftBank Vision Fund, Javier develops Joint Ventures and partnerships for SoftBank Vision Fund portfolio companies in order to build market-leading companies. Offering the operational expertise, global network and creative mindset to SoftBank Vision Fund companies to expand beyond their limits, adding new geographies, use cases and areas of application for their technologies, products and services.
Douglas A. SmithSVP Public Affairs Orchard Global
Douglas A. Smith
Douglas is a dynamic leader who brings more than 25 years of experience managing government and private sector organizations that have excelled in advocacy, coalition building, new business development, communications, public policy, and corporate social responsibility efforts in the U.S. and around the world.
Previously, Smith was appointed by President Barack Obama to serve as the Assistant Secretary for the Private Sector at the U.S. Department of Homeland Security (DHS). Prior to that, he served as Executive Vice President and General Manager for a leading international public relations and new media firm where he managed the Washington, DC office and was the primary client engagement manager for some of the firm’s most iconic Fortune 100 clients.
Alan YoshidaChief of Operations, Retired, U.S. Special Operations Command
Alan Yoshida has 28 years of US DoD experience as a capability and workforce developer responsible for head to toe investment, resourcing, modernization strategy acquisitions and education for Special Operations Forces programs. Alan has prior experience as the Air Ground Integration Program Manager, where he led cross service program management teams.
Alan developed Joint and coalition standards that ensured sustainable workforce quality. He developed and tracked force wide compliance while leading investment strategy. As a Former Chief of Acquisitions in United States Special Operations Forces (SOF) AT&L he monitored and provided SOF acquisitions programs guidance. He was assigned as Chief of Operations for United States Special Operations Command where he managed and provided global operational awareness to the Chairman of the Joint Chiefs of Staff, National Command Authority, and President of the United States. He is one of the few Air Force personnel to ever be inducted in the Honorable Order of Saint Barbara (Army Field Artillery Fraternal Order). Nominated by U.S. Army Special Operations Command. In 2002 he was awarded one of the United States Air Forces 12 Outstanding Airmen. He is highly skilled at building teams and coalitions as well as translating the customer needs to technical approaches. He is a well-known and trusted provider of capability and training.
Joe ParkChief Digital & Technology Officer, Pizza Hut International
Joe is the Vice President of Innovation at Yum! Brands where he is responsible for delivering disruptive innovations that drive world-class customer experiences, uplifting team member experiences, and winning unit economics across 50,000 restaurants. Previously, Joe led infrastructure, digital workplace, and retail technologies for Walmart and is a recognized leader in customer and employee experience. He has 15 years of experience in the energy, healthcare, retail, financial services, and restaurant industries.
Joe serves on the Board of Directors for Cottingham & Butler. He graduated from Rensselaer Polytechnic Institute with a Bachelors in Information Technology and Northwestern University Kellogg School of Management with an MBA in Marketing and Strategy.
OUR STRATEGIC PARTNERS.
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