We are Social Mobile.

Your enterprise mobility partner.

Social Mobile is an enterprise mobility solutions provider who designs, engineers, manufactures, and manages custom mobility solutions for clients in all industries from healthcare to retail to defense.

We specialize in designing custom Android-based IoT devices in all form factors including smartphones, tablets, wearables, and more. Social Mobile is an Android Enterprise validated Gold partner with over 12 million devices distributed globally – all of which are Play Protect Certified and supported by our team of accredited Android Enterprise experts.

We work closely with each client to understand their unique challenges and requirements, tailoring our solutions to meet their specific needs, and deliver on budget and on time, every time. Our custom solutions integrate hardware, software, device management, staging and kitting, deployment, wireless connectivity, and more.

Social Mobile is the only US-based OEM with a pure focus on custom enterprise mobility. Founded in 2011 by current CEO, Robert Morcos, and is headquartered in Hollywood, Florida. Our team of accredited Android Enterprise experts span the globe with offices, warehouses, and facilities in multiple countries ensuring high-quality solutions with full supply chain visibility.


Robert Morcos

Founder & CEO

Robert Morcos

Robert Morcos is the Founder & CEO of Social Mobile®, a mobility solutions integrator specializing in designing customizable Play Protect Android-powered smart solutions for enterprise. The global company has presence and/or operations in the US, Europe, and Asia. Since founding the company in 2011, Social Mobile® has successfully deployed over 12 million smart devices globally across the healthcare, retail, hospitality, education, and defense sectors.

Robert has been active in the technology industry since he was fifteen years old. He built Social Mobile with no external capital investment, and to this day it remains a family-owned business. He has been involved in every aspect of the business, including manufacturing, design, development, retail, distribution, and consulting. Through his many industry publications and strategic partnerships with some of the largest tech companies in the world, Robert is consistently recognized as an expert in his field. Currently, he is focused on reshoring technology design and manufacturing to help decrease domestic reliance on an often-turbulent global supply chain.

Robert grew up in Miami and attended Florida State University on an academic scholarship. Robert is active on several Boards of Directors, is a member of the Young Presidents Organization (YPO) Miami Chapter, and in 2020 was named as one of South Florida Business Journal’s 40 under 40. As part of his overall passion for reducing the digital divide, he is always looking for opportunities to provide digital access to disadvantaged communities.

Ed Shulman

Ed Shulman


Ed Shulman

Ed Shulman is the President of Social Mobile.  In his role, Ed will be responsible for facilitating operations and focusing the efforts of an exceptionally talented and highly diverse team across three continents to provide Social Mobile clients with an unmatched portfolio of private-label solutions and services.

Ed served over 20 years in the United States Air Force where he ascended through the enlisted ranks to become a senior non-commission officer before receiving his commission from the Academy of Military Science. During that time, Ed served in operational and leadership positions as a Joint Terminal Attack Controller and Air Liaison Officer focused on multi-domain integration of joint forces into dynamic and high-risk scenarios.  Ed completed his service as the Assistant Director of a Commanders Inspection Program under the Office of the Inspector General.  In that role, he was responsible for developing a culture of regulatory compliance, critical self-assessment, and continuous process improvement for an organization with 11 unique mission areas, across three geographically separate locations, and over 1700 military and civilian employees.

Jai Rao

Chief Product Officer

Jai Rao

Jai Kishan Rao is the Chief Product Officer at Social Mobile, and leads the design, development, and launch of enterprise devices and solutions for the global markets.

Before joining Social Mobile, Jai worked with several multinational OEMs launching world-class products for the global market. He helped expand their product catalogs – both in terms of hardware devices and service platforms – and was instrumental in winning large deals for the organization.

Jai has over 20 years experience managing global teams across U.S., Asia and Europe, and developing high quality products for launch in markets like the U.S. and Asia.

Mike Burr

Chief Technology Officer

Mike Burr

Mike is the Chief Technology Officer at Social Mobile.  With his expertise as Android Enterprise Security Specialist, Mike has worked extensively in the security and mobility industry

Prior to joining Social Mobile, Mike most recently spent the past 8 years at Google on the Android Enterprise team as the Global Lead Android Enterprise Security Specialist.  Mike has dedicated his career to educating and evangelizing the importance of securing business data, implementing safe application deployment, developing sound mobile policies, and consulting on Android device deployments.

Mike has a degree in Computer Information Systems from Strayer University in Maryland.  He is also a credentialed CISSP and GIAC Mobile Device Security Analyst.

Geoff Leonard

Chief Revenue Officer

Geoff Leonard

A seasoned sales leader with 15 years’ experience leading go-to-market teams for SaaS, Mobile, Martech, and Cloud companies. Prior to Social Mobile, Geoff served as North American Regional Manager of Android Enterprise at Google.

Ali Webster

General Counsel

Ali Webster

Ali Webster is the General Counsel for Social Mobile.  In her role, Ali oversees all legal aspects of the business, including contracts, compliance, and strategic partnerships, helping guide Social Mobile towards its broader goal of becoming the leader of the private label enterprise technology space.

Prior to joining Social Mobile, Ali practiced at Gibson Dunn as a corporate attorney.  With her experience representing clients across industries, Ali brings to Social Mobile a wealth of knowledge.

Ali graduated from the University of Virginia School of Law, and currently resides in Los Aneles with her husband, two daughters, and German Shepherds.

Benjamin Yogel

Chief Financial Officer

Benjamin Yogel

Benjamin Yogel is the Chief Financial Officer at Social Mobile where he oversees all internal finance and accounting of the Company while managing the Company’s external financing strategies. Ben joined Social Mobile in 2022 after spending over 20 years in the Private Equity and Venture Capital industry. Prior to Social Mobile, Ben was the Managing Partner and founder of MRC Capital Group, a middle market Private Equity group. Ben played an integral role as part of deal teams executing leveraged buyout transactions, portfolio company sales, strategic acquisitions for portfolio companies, leveraged recapitalizations, and going-private transactions. He has also taken interim management positions as CFO and COO of multiple portfolio and advisory clients. Ben has sat on numerous public and private company boards including being Chairman of the Board of Directors of multiple public companies. Ben graduated from the University of Pennsylvania with a Bachelors with honors in Economics and has an MBA with Dean’s list distinction from Columbia Business School.

Sarah Morcos

Chief People Officer

Sarah Morcos

Sarah is the Chief People Officer at Social Mobile.  She manages the culture and talent of the organization and maintains responsibility for company happiness.

As the Chief People Officer, Sarah finds herself involved in nearly every aspect of the Social Mobile business.  An integral part of the company since its inception 11 years ago, Sarah has played a critical role in the development and growth of Social Mobile.

Sarah was raised in South Florida and graduated from Florida International University with a B.S. in Psychology.

Bahron Alipour -Chief Operating Officer

Bahron Alipour

Chief Operating Officer

Bahron Alipour

Bahron is the Chief Operating Officer at Social Mobile. With his expertise in global operations and financial management, Bahron represents a key part of the Social Mobile executive team.

Before joining Social Mobile, Bahron honed his skills across enterprise-focused industries. He has over 15 years of knowledge and experience in business working with Forbes business executives and Fortune 500 corporations in management, global logistics, budgeting, and cost analysis.

Bahron earned his Bachelor of Science degree in Business from Florida International University and his Master’s of Science in Business Administration from Nova Southeastern University.

Robert Morcos – Founder & CEO

Ed Shulman

Ed Shulman – President

Jai Kishan Rao

Jai Kishan Rao – Chief Engineering Officer

Mike Burr – Chief Technology Officer

Geoff Leonard​ – Chief Revenue Officer

Ali Webster – General Counsel

Benjamin Yogel – Chief Financial Officer

Sarah Morcos – Chief People Officer

Bahron Alipour -Chief Operating Officer

Bahron Alipour – Chief Operating Officer


We deliver custom mobility solutions to enterprise clients with full supply chain visibility, on budget and on time, every time.




At Social Mobile, we define our core values with the acronym GRIT. What is GRIT to us? It’s having the courage and tenacity to do what it takes to succeed. That’s what drives each one of us every day we show up to work.


Get Sh*t Done

We think outside the box and act boldly. We are resourceful, efficient, meticulous in execution, and we always follow through.


Refuse to Settle

We challenge our ideas of what’s possible and defy limitations to ensure the long-term success of our partners.


Improve Every Day

We are eager to mobilize innovative new ideas and challenge the status quo. We seek to continuously improve our work products and develop our people.


Team is Everything

We show up for each other with dignity and compassion, and we carry the load


12+ MILLION of our devices are out in the wild today.


javier villamizar

Javier Villamizar

Softbank Vision Fund

Javier Villamizar

A leader in the global telecom industry for more than three decades, Javier brings expertise in scaling businesses to his work with the Vision Fund. He was managing director for Motorola Ventures before moving to Brightstar, which he helped expand into 35 new markets. Prior to joining SoftBank, he helped Greensill grow its technology and telecom practice globally.

In his current role as a partner at the SoftBank Vision Fund, Javier develops Joint Ventures and partnerships for SoftBank Vision Fund portfolio companies in order to build market-leading companies. Offering the operational expertise, global network and creative mindset to SoftBank Vision Fund companies to expand beyond their limits, adding new geographies, use cases and areas of application for their technologies, products and services.

Douglas A. Smith

Douglas A. Smith

SVP Public Affairs Orchard Global

Douglas A. Smith

Douglas is a dynamic leader who brings more than 25 years of experience managing government and private sector organizations that have excelled in advocacy, coalition building, new business development, communications, public policy, and corporate social responsibility efforts in the U.S. and around the world.

Previously, Smith was appointed by President Barack Obama to serve as the Assistant Secretary for the Private Sector at the U.S. Department of Homeland Security (DHS). Prior to that, he served as Executive Vice President and General Manager for a leading international public relations and new media firm where he managed the Washington, DC office and was the primary client engagement manager for some of the firm’s most iconic Fortune 100 clients.

Joe Park

Joe Park

Chief Digital & Technology Officer, Pizza Hut International

Joe Park

Joe is the Vice President of Innovation at Yum! Brands where he is responsible for delivering disruptive innovations that drive world-class customer experiences, uplifting team member experiences, and winning unit economics across 50,000 restaurants. Previously, Joe led infrastructure, digital workplace, and retail technologies for Walmart and is a recognized leader in customer and employee experience. He has 15 years of experience in the energy, healthcare, retail, financial services, and restaurant industries.

Joe serves on the Board of Directors for Cottingham & Butler. He graduated from Rensselaer Polytechnic Institute with a Bachelors in Information Technology and Northwestern University Kellogg School of Management with an MBA in Marketing and Strategy.


Android Enterprise Certified Partner
T-Mobile for Business Elite Partner
Seiko Instruments

All logos are copyright and owned by their respective copyright holders.


Let’s start designing your custom enterprise mobility solution.